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portfolio
Select Work Samples:
 Website Planning & DesignPlanned, designed and launched a new website, with support from an external developer, for the Center for Reading Recovery and Literacy Collaborative at Lesley University (crrlc.lesley.edu). |  Social Media Content CreationPlanned and developed content for social media platforms - Instagram account pictured here for the Center for Reading Recovery & Literacy Collaborative at Lesley University. |  ConferencesManaged booth participation at various conferences. |
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 Delegation EngagementPlanned and executed marketing and outreach strategy to introduce bioscience research expertise and innovation capacity of KAUST at BIO2016, resulting in largest-ever single university delegation to engage in the partnering forum at BIO International Convention. |  Media CoverageSolicited media coverage and provided media preparation for selected spokesperson. Pictured here, the BBC is interviewing a technology commercialization manager at CES2017. |  TEDxKAUSTLed sponsorship for student run TEDxKAUST initiative, which included release of the videos produced by my team. |
 Campaign: Startup Funding PromotionOversaw outreach campaign to promote startup seed and Series A funding program. |  Social MediaEstablished and managed social media channels for university innovation and economic development activities. |  InfographicsExample shown is the promotion of impact by the numbers. |
 Launched Internship ProgramPartnered with student innovation group to launch an internship program for the department. This was our marketing intern, Tsiky! |  Print Ad PlacementsProduced paid media content for placement in publications timed to appear close to major industry events or in line with targeted outreach by business development team. |  BlogsManaged editorial schedule and oversaw content development for blog. |
 Website Design: KAUST InnovationPlanned, designed and launched for the KAUST Innovation & Economic Development department. Focused on attracting engagement with industry, inventors and entrepreneurs. |  Outreach CampaignsLaunched an annual open house to promote departmental impact, industry partners, and to promote departmental services/facilities to the campus and community. |  Print MaterialsThis brochure was utilized by the university to spotlight industry engagement opportunities along with a complimentary tri-fold. |
 Native ContentManaged in-house marketing content producers to develop native content. |  Digital AdsUtilized targeted geofence ads on Twitter, Facebook and LinkedIn. |  VideosManaged creative services team and produced over 60+ videos in-house. |
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