areas
0f expertise:
Strategy & Product Management
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Worked within various industries and budgets, from academia to economic development initiatives to business-to-business developing integrated strategies that impact and amplify growth.
Branding & Creative Direction
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Extensive experience in brand management, developing brand guidelines and providing creative direction to designers, artists, content producers and marketers to develop new brand images.
Content Marketing & Social Media
Producer of creative content, from general awareness and targeted product/service specific campaigns. Managed social media strategy, community engagement, and web-to-lead analytics to develop ROI estimates.
Operations & Internal Communications
Passion for creating a productive, inclusive, and engaging work environment. ​From intranets to cross-departmental working groups to town hall meetings, I have developed multi-pronged strategies and tactics to engage diverse and geographically dispersed teams.
Media Relations & Influencer Engagement
Managed media relations strategy, pitches, and requests for interviews. Developed relationships with journalists, freelancers, and influencers to communicate important messages for inclusion in trend pieces, features, and other favorable brand coverage.
Executive Communications
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Provided senior leadership with strategic communications counsel, speech writing, and internal messaging, supporting and preparing leaders for major internal and external events and engagement.
